We'll use the below screenshot as an example. In the Analytics area of the platform, we see eight metrics:
Views: Total number of views of the Storyline. [In the screenshot, this value is 24].
Clicks: Total number of clicks, both internal and external. [13]
Click Thru Rate (CTR): Calculated metric --> (External Clicks / Views) x 100 [56%]
Conversions: Email capture || Note: This is available through the Email Capture Pop-Up integration in our Premium plans. [4]
Unique Users: Total number of unique users who have viewed the storyline [9]
Engagement Rate: (Engaged Session / Total Sessions) x 100 [53%]
Engaged Session = Session that last longer than 10 seconds OR a conversion event OR 2+ page views
Average Engagement Time: Calculated metric --> Total User Engagement Duration / Total Active Users [56 seconds]
Time spent with the page in the foreground. Note: A session times out after 30 minutes of no activity
Returning Users: Total number of users who have initiated at least one previous session [3]