Using the Meta Pixel integration on your Storyline pages let's you measure, optimize and retarget audiences for your ad campaigns on Facebook & Instagram. This is set up at the account level in the integrations section.

1. In the top right, click on the icon with your initials and select Team Settings

2. In the left nav, click on Integrations and click 'Connect' on the Meta pixel option.

3. You will be prompted to put in your 'Pixel ID'.

4. When you return back to the Integrations page, you should see the following change.

1. Log in to Facebook and navigate to the Ads Manager account.

2. Open the Navigation Bar (three horizontal lines in the top left) and select Events Manager.

3. In the top right corner, underneath your Site Name, you'll find the Pixel ID number.